BENEFITS OF E-COMMERCE IN DEVELOPING COUNTRIES

This article considers the features of development global electronic business. The current state and dynamics e-business in various countries are analyzed. Information technologies developing rapidly, so Internet is becoming more important both private life E-commerce (electronic commerce) purchase or sale goods through online services via Internet. e-commerce rapid, most largest companies starting to use along with traditional offline. There than a dozen different business models today. Over past few years, has become an integral part retail system. Like many other industries, retailing undergone significant changes since advent Internet, thanks ongoing digital transformation modern life, consumers almost every country now benefit from transactions.The also reveals essence, subjects forms e-commerce, formulates characterizes main advantages disadvantages Ukraine. period national economy characterized by increased competition between commercial activity, which necessitates need for prompt response market rapid efficient implementation transactions. Forms doing changing significantly. Along enterprises firms, appearing on market, engaged so-called commerce. essence concept "electronic commerce" defined here. historical stages given. benefits standpoint stakeholder groups have been identified. trends countries, as well Ukraine, risks that may cause commerce identified substantiated. It proven much its disadvantages. Potential conducting can be reduced implementing reliable means security transactions, solving problems regulatory legal regulation this area at level.